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Algae-C (Ontario Genomics Marketing)

Client

Algae-C is a biotechnology startup company headquartered in Ontario, Canada. Algae-C has perfected its plant-based ingredient production platform by collaborating with some of Canada’s top research institutions.

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Objective

To foster Ontario's genomics and synthetic biology landscape, Ontario Genomics, a non-profit entity, seeks marketing materials to boost the visibility of Algae-C, a startup based in Ontario. The aim is to support a vision of fostering well-being for individuals, economic vitality, and environmental sustainability.

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Deliverables

The client required concise eBit modules, each lasting approximately an hour, in SCORM format for their learning management system. These modules are designed for adult learners and include a final knowledge check aimed at reinforcing the significance of Algae-C in worldwide biomanufacturing.

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Result

Among the four marketing modules developed by Ontario Genomics (OGI), Algae-C remarkably exceeded the client's expectations. Following its implementation, OGI secured funding from the Government of Ontario as well as other public and private partners to support their strategic initiatives.

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