Elroy | E-Learning Design Portfolio
Algae-C (Ontario Genomics Marketing)
Client
Algae-C is a biotechnology startup company headquartered in Ontario, Canada. Algae-C has perfected its plant-based ingredient production platform by collaborating with some of Canada’s top research institutions.
Objective
To foster Ontario's genomics and synthetic biology landscape, Ontario Genomics, a non-profit entity, seeks marketing materials to boost the visibility of Algae-C, a startup based in Ontario. The aim is to support a vision of fostering well-being for individuals, economic vitality, and environmental sustainability.
Deliverables
The client required concise eBit modules, each lasting approximately an hour, in SCORM format for their learning management system. These modules are designed for adult learners and include a final knowledge check aimed at reinforcing the significance of Algae-C in worldwide biomanufacturing.
Result
Among the four marketing modules developed by Ontario Genomics (OGI), Algae-C remarkably exceeded the client's expectations. Following its implementation, OGI secured funding from the Government of Ontario as well as other public and private partners to support their strategic initiatives.